“Ingenious Marketing: Police Respond to Boy Selling ‘Ice Cold Beer’ – Their Reaction Changes When They Examine His Sign”

Tuesday saw the establishment of a drink stand by a young man from Brigham City, Utah, which quickly caused a stir. The following was the text of his advertisement.

Police are called about a boy selling “ice cold beer,” but when they examine the boy’s sign, they realize something is wrong.
The young person was selling beer, per Facebook/Brigham City Police Department. Which, while being somewhat alarming given that he is underage and that his stand likely lacks a liquor license, is also pretty smart—who doesn’t enjoy a cold one on a hot afternoon? Naturally, concerned bystanders and neighbors decided to contact the police to put an end to the young man’s illegal beer stand. Officers from the Brigham City Police Department were dispatched, and they showed up ready to go.

When the police get a better look at the boy’s sign, they realize that he is selling “ice cold beer.”.
They then took a closer look at his sign, though.

According to Facebook and the Brigham City Police Department, he was indeed selling root beer. Simply look at the young child’s face and the tiny smiley face on the sign in the image. That’s the look on a kid’s face after they’ve just tromped effectively.

When the police get a better look at the boy’s sign, they realize that he is selling “ice cold beer.”.
Facebook/Brigham City Police Department When the boy isn’t being stopped by the law, it seems like his business is going well. The police let the boy go about his business. His marketing strategy “has generated a number of calls to the BCPD, but apparently [it’s] paid off as business has been good,” the Brigham Police wrote in a Facebook post.
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There is no doubt that this young man will pursue a career in advertising.

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